Google to Soon Introduce Ad-Blocking Features in Google Chrome

Google to Soon Introduce Ad-Blocking Features in Google Chrome

Ad formats for the mobile Web, for example, fall "beneath the initial Better Ads Standard: pop-up ads, prestitial ads, ads with density greater than 30%, flashing animated ads, auto-play video ads with sound, poststitial ads with countdown, full-screen scrollover ads, and large sticky ads". If it does, though, the ad-blocker will look at the types of advertisements a website is delivering and judge whether they meet an acceptable standard.

Regardless, the move would no doubt cause controversy among an industry locked in a fierce battle with the growing tide of ad-blocking software.

The ad-blocking feature, which could be switched on by default within Chrome, would filter out certain online ad types deemed to provide bad experiences for users as they move around the web.

Lots of folks run ad-blocking add-ons in their browsers, but soon Google may be adding an ad-blocker of its own to Chrome. Basically annoying and intrusive ads will be blocked, so if you believe that websites (such as ours) have the right to earn money through ads as long as they're not annoying, then this rumored feature could come in handy. As ad-blockers have gotten more robust, ads have gotten more and more obnoxious. The option would be opt-in, and it would remove any and all "unacceptable" ads as defined by Coalition for Better Ads industry group. Would Chrome ever offer its own whitelisting service or will it stick to predefined standards set by an independent organization? To beat the ad blockers, Google must become an ad blocker.

Citing unnamed sources, the report also claims that Google is still considering how best to implement its plans. The Journal reported that the feature could block all ads on any sites that contain offending ads. To block the rapid growth of third-party blockers and to better control the process, according to the report. But it's worth asking if this feature would even be an ad-blocker, at least in the sense that most people think of ad blockers.

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