Google to Soon Introduce Ad-Blocking Features in Google Chrome

Google to Soon Introduce Ad-Blocking Features in Google Chrome

Ad formats for the mobile Web, for example, fall "beneath the initial Better Ads Standard: pop-up ads, prestitial ads, ads with density greater than 30%, flashing animated ads, auto-play video ads with sound, poststitial ads with countdown, full-screen scrollover ads, and large sticky ads". If it does, though, the ad-blocker will look at the types of advertisements a website is delivering and judge whether they meet an acceptable standard.

Regardless, the move would no doubt cause controversy among an industry locked in a fierce battle with the growing tide of ad-blocking software.

The ad-blocking feature, which could be switched on by default within Chrome, would filter out certain online ad types deemed to provide bad experiences for users as they move around the web.

Lots of folks run ad-blocking add-ons in their browsers, but soon Google may be adding an ad-blocker of its own to Chrome. Basically annoying and intrusive ads will be blocked, so if you believe that websites (such as ours) have the right to earn money through ads as long as they're not annoying, then this rumored feature could come in handy. As ad-blockers have gotten more robust, ads have gotten more and more obnoxious. The option would be opt-in, and it would remove any and all "unacceptable" ads as defined by Coalition for Better Ads industry group. Would Chrome ever offer its own whitelisting service or will it stick to predefined standards set by an independent organization? To beat the ad blockers, Google must become an ad blocker.

Citing unnamed sources, the report also claims that Google is still considering how best to implement its plans. The Journal reported that the feature could block all ads on any sites that contain offending ads. To block the rapid growth of third-party blockers and to better control the process, according to the report. But it's worth asking if this feature would even be an ad-blocker, at least in the sense that most people think of ad blockers.

Related Articles

  • Massive US bomb death toll rises to 94

    But former President Hamid Karzai accused the United States of using Afghanistan as "a testing ground for new and risky weapons". President Donald Trump said this week he would be sending his new national security adviser, Lt.
    Tillerson: U.S.-Russia relations 'at a low point'

    Tillerson: U.S.-Russia relations 'at a low point'

    Moscow and Washington had also agreed to continue cooperating to try to find a political solution for Syria, he said . This comes after consensus from US and world leaders that his government forces were behind the attack.

    Microsoft says users are protected from alleged NSA malware

    And, if the response of the security community is any indication, America's most famous whistleblower has reason to be alarmed. A second possibility is that Microsoft paid Shadow Brokers for the vulnerabilities and didn't make that purchase public .
  • Justin Trudeau finally unveils Canada's pot legislation

    Under the proposed legislation, adults could possess up to 30 grams of dried cannabis and grow up to four plants per residence. Here are five things to know about Canada's proposed marijuana policy, which officials hope to have in place by July 2018.

    AR Supreme Court Upholds Bruce Ward Stay of Execution

    Ward's attorneys have argued he is a diagnosed schizophrenic with no rational understanding of his impending execution. Arkansas' supply of one of its three lethal injection drugs, midazolam , expires April 30 and Republican Gov.

    Iran's president registers to run in May elections

    Rouhani has arrived at the Interior Ministry where candidates enroll, Trend correspondent reported April 14. It doesn't work this way, in the sense that you have many people within Iran who are shifting...
  • Celtics' G Smart fined $25000 for obscene gesture

    Despite fielding an efficient offence in the regular season, the Celtics' attack has been largely neaturalised through two games. Through it all, Rondo kept a professional attitude, working on his game before and after practice hoping for more playing time.

    Nearly 300 North Koreans surrender in Malaysia for overstaying

    Kim insisted that North Korea, also called the DPRK (Democratic People's Republic of Korea), is ready for war with the US. Since then, Channel One and other Russian Federation media firms have become increasingly critical of the USA president.
    Jackson says a trade may be best for Carmelo, Knicks

    Jackson says a trade may be best for Carmelo, Knicks

    The Knicks seem to be pushing Anthony to waive his no-trade clause by presenting a better option to chase a title. Jackson alluded to frayed relations between players and Hornacek and his staff in his media conference on Friday.
  • Jubilant Zapata sure AC Milan deserved last-gasp Inter draw

    Jubilant Zapata sure AC Milan deserved last-gasp Inter draw

    Daniele De Rossi nearly scored a spectacular goal but his overhead kick from the edge of the area crashed off the post. It was Icardi's 21st league goal of the season and perhaps more significantly, his first in the Milan Derby.
    Rose, Garcia Tied For Lead Heading Into Masters Final Round

    Rose, Garcia Tied For Lead Heading Into Masters Final Round

    Will it be Rose or Garcia take home the Green Jacket? Hoffman battled for par on the last hole to stay just two shots behind. The 37-year-old Spaniard finished off his round by clenching his fist when a 7-foot par putt dropped into the cup for a 70.
    Jaguar F-Pace wins World Car of the Year award

    Jaguar F-Pace wins World Car of the Year award

    It's a double celebration for Jaguar after their F-PACE landed two top titles at the World Car of the Year Awards this week. That's not the only success for the Jaguar F-PACE as it has also won the World Car Design of the Year category.