Three reasons why Fox News is losing its ratings dominance

Three reasons why Fox News is losing its ratings dominance

During an especially frenzied news cycle, MSNBC scored its best week in its 21-year-history by beating out both CNN and Fox News in total prime-time viewers and among the demographic prized by advertisers.

The story is having the opposite effect at Fox News, where conservative commentators were more skeptical about the significance of the almost daily leaks related to Trump's handling of Comey's dismissal and reports that the president shared classified intelligence with Russian diplomats during a White House visit.

Fox is still winning for the month of May overall, averaging 2.3 million total viewers and 459,000 in the 25-54 demographic.

The NBA playoffs made TNT the week's most popular cable network.

Moreover, the head-in-the-sand approach of Fox's conservative prime-time anchors may have lulled many of those who remained loyal to the channel to sleep.

"I do cable news in kind of a weird way, and we haven't changed the way we do the show at all", Maddow said.

Even with the third-place finish last week, Fox News still ranks first among viewers and in the 25-to-54 age group in May.

To be fair, Fox isn't losing viewers - for now it's just bragging rights to No. 1 that are in play.

In recent weeks, Maddow's show surpassed Fox News overall and within in the key 25- to 54-year-old demographic.

Fox News largely avoided covering Trump's revelation of classified information to Russian officials, along with his leaning on Federal Bureau of Investigation director James Comey and his four-part, fundamentally contradictory change in explanation for his firing. "It doesn't look like [Fox] has a plan", replied Mr O'Reilly, a ratings-topping Fox host, who was sacked last month after a wave of sexual-harassment allegations against him set off a boycott by advertisers. The attack outside of an Ariana Grande concert, where 22 people were killed, dominated cable news coverage across all three major channels.

The last time Fox finished third for a Monday - Friday period was in June 2000, according to Ad Week. Fox News came to prominence during the impeachment of President Bill Clinton and got a second-wind during the Obama administration, Tyndall said.

As a result, Fox News' primetime lineup has undergone perhaps its most significant shake-up ever, with anchor Tucker Carlson now hosting the 8 p.m. hour and the panel show The Five moving to 9 p.m.

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