Facebook to give the US Congress Russia-linked ads on Monday

Facebook to give the US Congress Russia-linked ads on Monday

When paying to promote content on Facebook, it is easy-and indeed more cost-efficient-to direct it at a specific group of people, based on geography and political leaning, among other factors.

The ads violated Facebook's policies because they came from inauthentic accounts. Roughly 25% of the ads were never shown to anyone, because Facebook ad auctions are created to only reach people based on relevance. It looks Russian individuals were able to "divisive social and political messages across the ideological spectrum, touching on topics from LGBT matters to race issues to immigration to gun rights", on quite a budget.

Facebook has revealed that an estimated 10 million people in the U.S. saw at least one of the 3,000 political ads it says were bought by accounts linked to the Russian government.

Facebook Inc intends to employ 1,000 more individuals to survey advertisements and guarantee they meet its terms, as a component of a push to stop Russian Federation and different nations from utilizing the web-based social networking system to meddle in others' races, it said on Monday.

The report comes as Facebook faces criticism for accepting ads backed by Russian interests that apparently sought to influence the 2016 presidential election. "Facebook is the antithesis of mass media because you are not getting your message out to as many people as possible, but rather those you think will react to it".

Facebook handed over to Congress roughly 3,000 ads with links to Russian Federation on Monday.

It's unknown exactly how much Facebook will invest in machine learning, or how it plans to identify ads with "subtle expressions of violence".

Facebook is aiming to adjust their policies as well as implementing a rule that would require more thorough documentation from people who would want to run ads about USA federal elections.

The ad appeared on Facebook sometime between late 2015 and early 2016, and it could be seen as both supporting Black Lives Matter and representing it as a threat to white communities in Ferguson and Baltimore. "It's a continuing process in which we're looking for this activity", the spokesperson said.

A spokesperson for the company said its internal investigation is not finished.

Facebook chief Mark Zuckerberg responded with a defence of the company's platform as a place for political discourse. The company is also working with Special Counsel Bob Mueller's investigation into the Russian meddling at the Justice Department.

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