Apple's iPhone Sales Are Up In China After iPhone 8 Launch

Apple's iPhone Sales Are Up In China After iPhone 8 Launch

Apple's declining streak in China has come to an end, as shipments grew 40% from 8 million in Q3 2016 to about 11 million this quarter.

In the US, there have not been as many iPhone 8 buyers as the majority of Apple fans were supposedly waiting for the iPhone X. However, in China, it is a different story.

Huawei led the field with 22 million shipments, fractionally ahead of Oppo (21 million - the only annual decline) and Vivo (20 million). The 2017 iPhone models accounted for a larger share of total iPhone sales in China when launched, than the Apple iPhone 7 and Apple iPhone 7 Plus did when they were released in 2016. What's more, we are presently at the pinnacle time of its sales where it has just propelled three heavenly gadgets i.e. iPhone 8, iPhone 8 Plus and iPhone X. Everyone's eyes are on iPhone X, individuals couldn't care less how costly it is. Huawei, Oppo and Vivo were top three vendors in China, followed by Xiaomi and Apple, according to Canalys. It must be noted that for the past six quarters, Apple witnessed a drop in sales in the region. The response to the new iPhone 8 and the iPhone 8 Plus has been positive, and the Chinese audience is hyped for the iPhone X. However, warns the firm, that growth could be short-lived despite excitement about the iPhone X ... "However, Apple is unlikely to sustain this growth in Q4". Though Mo feels that the iPhone X will enjoy a healthy market status, its popularity won't help Apple in the short-term.

Beyond Apple - which is so often the focus when studying smartphone sales in China, given its importance to the company - it is clear that a few brands now dominate the Chinese smartphone market.

While Apple's growth was impressive, most competing brands also saw significant growth, leaving Apple in fifth place behind Huawei, Oppo, Vivo and Xiaomi.

Apple, which reports fiscal fourth-quarter financials on Thursday, typically breaks out revenue by region, but for the number of devices sold, it provides only a global figure.

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