Google Inc (GOOG) looks to have acquired United Kingdom startup Redux

Google Inc (GOOG) looks to have acquired United Kingdom startup Redux

Google's parent company Alphabet Inc. reportedly has acquired Redux ST, a small United Kingdom -based startup that has developed haptics technology that turns smart device screens into sound speakers.

Some lucky tech developer in Cambridge has achieved the cashing-out dream, with no less a cash bag than Google agreeing to buy the mad-sounding speaker technology created by Redux.

On Wednesday night, a report revealed on Bloomberg quietly that Google acquisition of "Redux" could have major implications down the road.

The acquisition is reflected on Crunchbase, and in confirmed transfer of shares within United Kingdom regulatory filings.

The startup called Redux developed the technology called Panel Audio that allowed the panels or screens to produce audio without needing any speakers.

This would free up space for other components, such as larger batteries or a better cameras, in Google products such as Pixel phones.

Details of the deal remain undisclosed, but it's worth noting that Redux closed a $5m round in March a year ago from investors including Arie Capital. Rather than including conventional speakers, Sony's A1E projects sound using imperceptible vibrations that ripple through the display.

Although Redux has already integrated similar technology inside PCs and automotive infotainment systems, it has recently focused on bringing the same technology to mobile devices. Needless to say, the tech that helps integrate smartphone speakers within the display will be invaluable for Google or any other smartphone manufacturers.

Right ahead of the Pixel 2's unveiling last fall, it was announced that Google purchased a heap of smartphone engineers from HTC to spearhead smartphone projects for the coming years.

At the CES consumer electronics conference in Las Vegas this week, Google is heavily promoting its voice-controlled speakers that compete with Amazon's Echo device.

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