FYI: Amazon Prime Monthly Price Raising From $10.99 to $12.99

FYI: Amazon Prime Monthly Price Raising From $10.99 to $12.99

Amazon said Friday it is raising the fee on the pay-by-the-month version of Prime from $10.99 to $12.99 a month. Last year CIRP estimated that about 19% of Prime members pay monthly. The new price works out to almost $156 a year.

Subscribers who pay annually won't see an increase as the yearly rate of $99 remains in effect.

The cost of Amazon's monthly Prime program for students will also reportedly increase from $5.49 to $6.49, but the price of other monthly Prime services like Prime Video will stay the same. Students can get a discount on an annual Prime membership by paying $49 a year.

As indicated by Fortune, the Consumer Intelligence Research Partners (CIRP) gauges Amazon presently has 90 million US - based Amazon Prime endorsers. Amazon's argument is pretty straightforward: "We give you lots and lots of stuff under Prime, that costs us money, so, unfortunately, we need a little more money from you". Members also took advantage of offers on Amazon, shopping more than 100,000 Lightning Deals with Prime Early Access. Those two fragments of the market have generally been a little level of Amazon's huge populace of Prime clients.

Here's the email Amazon is sending out to customers.

Getting people to sign up to Amazon Prime fares well to the company, the CIRP study found. Amazon has been investing heavily in Prime, bringing it to new markets and creating additional benefits and original content. The report says Prime customers tend to be loyal, with 95 percent of current subscribers saying they'll either "definitely" or "probably" renew their membership. In any event, the company appears a bit more eager to have those interested in Prime lay down $99 upfront.

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