Amazon Prime Card Holders To Get 5% Back At Whole Foods Stores

Amazon Prime Card Holders To Get 5% Back At Whole Foods Stores

As the following article reports, Amazon's Visa credit card from Chase, will receive a 5% cash back for Prime members and 3% from everyone else on Whole Food purchases. For non-Prime members, the Amazon Rewards Visa Signature card offers 3 percent back on Amazon and Whole Foods purchases. "Coming off their announcement that they will be delivering Whole Foods groceries via Prime Now, Amazon is taking more control over the customer journey and further enabling end-to-end experiences", said Diego Tartara, CTO Latin America at Buenos Aires-based IT and software development company Globant.

Amazon acquired the high-end grocery chain in August and has found numerous ways to bring Amazon convenience to Whole Food shoppers, including installing lockers in stores.

The perk is Amazon's latest ploy to funnel more customers into Whole Foods, which the e-commerce giant acquired a year ago for $13.7bn.

The card now earns 5% back on Whole Foods purchases, the first time it has extended a rate this high on purchases beyond Amazon. The retailer paid $13.7 billion last summer for Whole Foods.

Prime Members will want to consider adding Whole Foods to their regular shopping schedule, thanks to a new partnership between Amazon.com, Chase, and Whole Foods Market. Amazon has said Prime is becoming the loyalty program for the chain which it acquired previous year, although how exactly that would work remains unclear. Amazon opened pop-up stores this past holiday season at Whole Foods locations with opportunities for customers to try out devices and learn more about Prime. Amazon's call for a new inventory management system resulted in fewer items on the shelves.

Amazon, however, is focused on greater integration between the two companies through groundbreaking technology and offers, such as fast shipping.

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