Airbnb adds loyalty program, site inspections as new rules restrict core business

Airbnb adds loyalty program, site inspections as new rules restrict core business

Of course, sending inspectors to individual listings is a timely process - only about 2,000 listings in 13 cities will be part of the launch, USA Today reported.

While the company's motto is "Everyone can belong anywhere", co-founder Brian Chesky said that their global footprint has helped them achieve the "everywhere" but Airbnb wasn't yet for "everyone".

"Airbnb Plus" is a new listing category for properties that have been individually vetted by the company.

Airbnb is trying to move into the mainstream.

In August of past year, Chesky tweeted that Airbnb had listings for 15,000 boutique hotels, about 10 months after introducing them to the platform. Going ahead it will add four new categories- vacation home, unique space, B&B and boutique, making it a full- service travel company competing with the likes of Booking.com, Expedia.com etc. In addition to its existing Shared Space, Private Room and Entire Home categories, guests can now search by Vacation Home, Unique Space, Bed & Breakfast, and Boutique, giving hosts a total of seven categories for listings.

Over the next year, the program expanded from 500 experiences in 12 cities to more than 5,000 experiences in 58 markets around the world - including a Salsa dancing lesson in Havana, a visit to a wolf sanctuary outside of Seattle, and the opportunity to learn hatmaking in New York City. Unique spaces includes things like treehouses and Airstreams, while boutique hotels would be non-chain hotels.

To get there the short-term home rental company announced a major overhaul on Thursday.

He said it recognises hosts who go above and beyond to provide outstanding hospitality.

"Ten years later", says Chesky. Launching today are Airbnb for Family and Airbnb for Work with Collections for Social stays, Weddings, Honeymoons, Group getaways and Dinner parties coming later this year.

The company is projected to make around $200m in annual gross sales from its Experiences packages, which offer travellers the chance to book local activities in the town or city they're staying in, by the end of 2018, up from $10m in 2017. Superguest will launch initially to 10,000 guests as a trial this summer before being rolled out to Airbnb's wider guest community before the end of the year.

While Airbnb was already a kind of intent-driven service - users probably have a general idea of what they're looking for when they come - this could really go two ways.

Airbnb said its Plus offerings would be inspected for comfort, cleanliness, and design, and was said to be "intended for guests looking for attractive homes, exceptional hosts and added peace of mind". Rather than just booking a hotel at a luxury resort you find on TripAdvisor, Airbnb is trying to build the credibility that it can offer unique experiences you won't find in those hotel environments - whether that's a tiny apartment in the middle of Shinjuku, Japan, to a handsome condo in the middle of Ponta Delgada in the Azores.

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