Google seeks to challenge Amazon with new Shopping Actions service

Google seeks to challenge Amazon with new Shopping Actions service

Over the past two years, mobile searches asking where to buy products soared by 85 percent, Alegre said.

He added, "We have taken a fundamentally different approach from the likes of Amazon because we see ourselves as an enabler of retail".

But the current default choice for many consumers is a Google search that ends with an Amazon purchase, analysts said.

Snapchat's U.S.ad revenue will jump 81.7% this year to reach $1 billion for the first time, giving it a 1.0% share of USA digital ad spend. This large and rapidly growing market reach could put the company in a strong position to take some share away from Amazon, which itself has challenged Google's search dominance because so many people go directly to Amazon.com to search for products. Further, the company added: "44% of those who use their voice-activated speaker at least weekly say they use the device to order products they need like groceries and household items at least once a week". Merchants can use the service to let consumers make purchases directly in Google's search engine and the Google Assistant virtual assistant, using a new universal shopping cart.

Retail partners saw the average size of a customer's shopping basket increase by 30 percent, Alegre said, pointing to early results from the Shopping Actions program. In launching Shopping Actions, the company is aiming to make more money from searches and give retailers a better chance of fighting off Amazon.

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Ulta Beauty's chief executive Mary Dillon said: "As a long term strategic partner, Google helps us build bridges between the digital and physical experiences we offer with last mile fulfillment that leverages our stores and expands our inventory across the Google Assistant and Search". Target reported that the size of customers Google Express checkout carts increased by almost 20 percent since partnering.

The program also will allow retailers to link their loyalty rewards programs to add one-click reordering and personalized recommendations.

On the other hand, Google's new program could possibly be favoring big brands. The update changes how Google's core algorithm works.

So, the sites that lost the ranking were replaced by other sites, which gained because of the update in the algorithm.

The means with which the search giant is looking to achieve this is a new set of features called Shopping Actions that it unveiled this morning. Recently, the company updated its Lens tool to recognize landmarks, products from photos, and contact info from business cards.

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