Amazon breaks into English Premier League with new deal

Amazon breaks into English Premier League with new deal

Sky Sports and BT Sport broadcast Premier League games.

This isn't the first time Amazon has dipped its toe in broadcasting live sport after having bagged the rights to stream the US Open and ATP World Tour tennis tournaments, as well as select National Football League matches.

Amazon Prime membership now costs £7.99 per month or best price £79 per year.

Amazon has emerged as the mystery bidder that has picked up 20 unsold Premier League matches left on the table following the auction process earlier this year.

In the end it wasn't Facebook or Netflix but the shopping behemoth turned tech giant, with Amazon announcing it would deliver 20 live matches plus weekly highlights from the world's most watched sports league.

Following confirmation of the Amazon deal, the Premier League have been criticised on social media for adding a third network to their list of television subscribers, with fans now being asked to pay approaching €100-a-month to watch all live matches.

The Premier League's executive chairman, Richard Scudamore, added: "Amazon is an exciting new partner for the Premier League and we are very pleased they have chosen to invest in these rights".

Amazon said it will stream 20 Premier League matches per year for three seasons, starting in 2019, for Prime members in the U.K. It will begin with a midweek round of matches in December 2019 and a slate of matches on Boxing Day.

There are still a number of overseas deals to be completed but it is expected that the Premier League will double the #3bn it received in overseas revenue from the previous three-year cycle.

Amazon will broadcast live Premier League matches and weekly highlights packages in the United Kingdom from the 2019-20 season, the tech giant has confirmed, while English top-flight clubs have agreed for any reform of broadcast revenue distribution to take league position into account. Fortunately Amazon Prime is considerably cheaper than both BT's or Sky's Sports packages.

The League now distributes all global broadcast revenue equally between the clubs. The only problem is that most of those companies failed to take the Premier League's bait.

The Amazon deal is good news for the EPL, which will welcome competition after the value of its main rights packages fell this time.

Neither Amazon nor the Premier League said how much the company paid for the rights. They can test the concept at a lower cost to see what audiences they can generate.

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